William Hill sign sports betting deal with states of Mississippi & West Virginia
June 26, 2018
The UK-based bookmaker William Hill have today been given the green light to further expand their operations into the USA following May’s sports betting legislation.
British companies have faced a number of pushbacks since legalisation but William Hill, who have seen broken through more than most, have today signed deals with a number of casinos in Mississippi and West Virginia, subject to regulatory approval.
William Hill are set to provide sports betting risk management services and proprietary technology to the eleven casinos in question, while they are also expected to expand to two more states in the near future.
“It has been an excellent start for us since PASPA was overturned,” said the William Hill CEO Philip Bowcock. “We have built on our existing business in Nevada which is number one and growing and in Delaware where we are risk manager for the entire state.
“We are now the early market leader in New Jersey where our mobile app will launch within weeks and we expect to be market leader in Mississippi with these eleven casino agreements. The team continue to engage in discussions that cover a further fourteen states and they are doing a tremendous job.”
In the UK, the recent FOBT crackdown is already having a significant impact on British bookmakers and William Hill have already posted a loss of £820 million in the first six months of 2018.
The London based firm also said on Friday that up to 900 betting shops could close due to the new legislation meaning US expansion is becoming a necessity for not only William Hill, but also many UK based firms.
Last week GVC – the owner of Ladbrokes Coral – also announced that they will be expanding operations to the US after announcing a partnership with MGM Resorts to work together on live and online sports betting.
Author: Tom Mortimer
Tom is the editor at Betting Circle and has been creating online content for over 10 years. Tom mainly writes about sport and gambling, but every now and then also delves into fleshier subjects like politics and psychology. When he was 18 he created HungarianFootball.com and over the last few years he's written on a freelance basis for ESPN, WorldSoccer, Goal.com, among many others.